About Us

Who We Are...

We are the global technology association for the sports industry. Join others to influence innovation and technology in sport. 

Your diverse organization provides services to anyone interested in applying technology to back-office or athletic goals. We also service corporate interests with a business partner program. 

From innovative design, data enabled computing, to safety devices, all industries are continually disrupted by technological advances, sport is no exception. You can take control by joining the most relevant professional organization affecting today's modern sport.     

Our Mission

To promote the adoption of technology in recreational, amateur, collegiate, professional, and elite sport.

            • Sport - an activity requiring physical and cognitive skill in which an individual or team competes against another usually with spectators.
            • Technology - applying science or engineering skills to solve problems usually resulting in the creation of a tool, machine, equipment, or method.

The Culture... 

Our association is focused on digital and technical leadership. To ensure our mission progress, we have developed three pillars for success. We ask our membership to champion these pillars as part of our culture.   

Our Pillars

Education - We create educational programming that helps professionals learn and share their technology skills in sport. 

Our members remove fragmented silos and industry uncertainty by making a commitment to continuous technology education. 

Leadership - We are leaders for technology in sport. Our membership addresses artificial intelligence, sustainability, inclusion issues, and technology best practices.
A fast moving industry cannot sit idle to wait for new governance policies regarding technology applications. Our global membership will be the voice for responsible technology in sport.
Community - We are colleagues, peers, friends, and professionals. Our membership networking opportunities help career expectations meet corporate interests. This is your community.
The cross pollination of technology from one segment to others requires knowledge transfer via events and conferences where sharing is highly regarded by all. We have a dozen special interest groups for you to get involved.  


    ISTA North America HQ 
    2550 Sandy Plains Road 
    Suite#225-266
    Marietta, Georgia 30066 

    Phone: (470) 485-ISTA
    Email: info@istassociation.com

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