About Us

Who We Are...

We are the global technology association for the sports industry. Join others to influence innovation and technology in sport. 

From innovative design, data enabled computing, to safety devices, all industries are continually disrupted by technological advances, sport is no exception. You can take control by joining the most relevant professional organization affecting today's modern sport.  We achieve our mission by offering education and training services and deliver content via platforms.     

Our Mission

To promote the adoption of technology for athlete welfare, fan enrichment, or brand growth in sport. 

            • Sport - an activity requiring physical and cognitive skill in which an individual or team competes against another usually with spectators.
            • Technology - applying science or engineering skills to solve problems usually resulting in the creation of a tool, machine, equipment, or method.

The Culture 

Our association is focused on digital and technical leadership. To ensure our mission progress, we have developed three pillars for success. We ask our membership to champion these pillars as part of our culture.   

Our Pillars

Education - We create educational programming that helps professionals learn and share their technology skills in sport. 

Our members remove fragmented silos and industry uncertainty by making a commitment to continuous technology education. 

Leadership - We are leaders for technology in sport. Our membership addresses artificial intelligence, sustainability, inclusion issues, and technology best practices.
A fast moving industry cannot sit idle to wait for new governance policies regarding technology applications. Our global membership will be the voice for responsible technology in sport.
Community - We are colleagues, peers, friends, and professionals. Our membership networking opportunities help career expectations meet corporate interests. This is your community.

The cross pollination of technology from one segment to others requires knowledge transfer via events and conferences where sharing is highly regarded by all. We have a dozen special interest groups for you to get involved.  


    We are investigating regional offices or chapters in these locations. Are you interested in managing a chapter in your region? Contact us for more details. info@istassociation.com 

    • United Kingdom
    • European Union
    • Australasia
    • Africa
    • Middle East
    • Indo-Pacific
    • South America
    • Japan

    ISTA North America HQ 
    2550 Sandy Plains Road 
    Marietta, Georgia 30066 

    Phone: (470) 485-ISTA
    Email: info@istassociation.com

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