Digital disruption has increased consumer cord cutting as audiences abandon traditional cable and broadcast television. This fact creates new opportunities, both rights holders and broadcasters, for meaningful interaction in a manner that modern day sports fans expect. The importance of developing a connection between a sport and its supporter base (fans) cannot be underestimated, therefore, we will look at how sports and sports media rights can be exploited using existing tools. From the broadcasting of live events to the evolution of alternative formats for traditional sport, our distinguished panelists will engage the IBC crowd with their expertise on the importance of Fan Engagement.